When it comes to roofing, there are many things to get excited about. From smart roofing technology, to metal roofing, to solar panel integration, there are a lot of ways your replacement roofing can work for you for decades to come. In this article, we dive into the following four major trends in the roofing industry today … Eco-friendly & Sustainable Roofing Solar Integration & Energy Efficient Roofing Smart Roof Technology Metal Roofing ECO-FRIENDLY & SUSTAINABLE ROOFING Homeowner interest, as well as evolving building codes concerning eco-friendly and sustainable products, continues to drive the roofing industry further into environmental consciousness. Here are three of the major developments we’ve seen: Recycled Materials are Growing in Popularity: Roofing shingles that are constructed with recycled plastics, rubber or reclaimed metals do a great job of reducing landfill waste — and typically meet or exceed the performance of traditional roofing materials like asphalt. Keeping it Cool: One of the things you might hear about these days is cool roof technology, which is essentially roofing with a reflective or highly

When it comes to asphalt shingles, there are a lot of colors to choose from these days. For instance, just with GAF shingles, there are six different color families for a total of 29 colors in all. In addition, Owens Corning and IKO — two other brands that Dane County homeowners love — each offer dozens of color options, as well. When we work with homeowners, our goal is to support them (as much or as little as they need) to make sure they choose the color that’s just right for their home. Sometimes, when homeowners are looking to stay in their home for a long time, it may be fun to choose a more bold color option. On the contrary, if the homeowners are looking to sell, it might be better to choose a more timeless color, or even a trending color, which can add curb appeal and value to the home. That all said, let’s take a look at the top national shingle colors for 2025, as well as the top colors in